Mermaid Gin launches in the US
16 February, 2023
UK-based Mermaid Gin has launched three gins from the brand’s portfolio in the US and secured listings with two luxury cruise operators based out of Miami.
Mermaid Gin commits to protecting seagrass meadows
28 April, 2021
Mermaid Gin, produced by The Isle of Wight Distillery, has committed to support the restoration and protection of its local seagrass meadows.
Mermaid achieves Net Zero sustainability status
24 November, 2020
UK gin and vodka brand Mermaid has achieved Net Zero status after a year of being plastic-free.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
